Two examples are often too few, and four examples are often too many.ĭon’t waste your audience’s time and attention with unnecessary complexity. Use the Rule of 3 for examples, cases, explanations, etc. Explain important concepts multiple times in different ways. Use progressive disclosure of information - show one bullet point at a time rather than a wall of text. It also creates a smooth learning curve that benefits the learner. This motivates them to continue pushing through the more difficult concepts and skills in later modules. You want to make the learner feel as smart as possible - especially at the beginning. For example, scenarios involving movies, cars, ice cream, etc. Use the simplest explanation for each concept, use the simplest scenario for each example, and use the simplest data sets and demos that everyone will understand. Instead, you want to strive to make everything as simple as possible - but no simpler. This is often because the instructor has not invested the necessary time and effort to remove unnecessary complexity. Unfortunately, many online courses make things way more difficult for the learner than it needs to be. Unnecessary complexity is extremely frustrating when you’re trying to learn new skills. Make your audience feel that the course was created just for them. Be inclusive in your language, characters, examples, etc. Your audience wants to see themselves represented in your content. Include diverse representations of people and cultures. You also want to be as inclusive as possible with your content. Your primary goal as an instructor is to create audience-centric content that achieves learning outcomes. Then use the language, examples, and stories your audience understands to teach them new skills. Once you know your audience, you can narrow the scope of your course to just what they need to know. If you don’t understand who they are, what they know, or what motivates them, you can’t teach them effectively. Every decision you make in creating your course should be made for the benefit of the learner - not for you or your ego. Knowing your audience is a critical aspect of effective teaching. If you don’t love teaching, the process will be painful for both you and your students. Effective teaching is hard and creating online courses takes a lot of time and effort. However, if you love teaching, you’re a great teacher, and you’re an expert on the subject, then creating an online course might be right for you. So, if you’re just in it to try to make a quick buck, you might want to save yourself and your audience a lot of time and hassle by doing something else instead. The market is now saturated with authors and low-quality content. Unfortunately, creating online courses isn’t nearly as lucrative as it once was. Start with Whyįirst, you need to ask yourself two questions: why do I want to create this online course, and why would someone want to take my online course? Do you love teaching? Are you an expert on this topic? Are you a great teacher? Will this course build your street cred? Or, are you just in it for the money? So, to help those of you who are either teaching via online courses or considering becoming an online- course instructor, here are my top recommendations for creating great online courses. I also watch a lot of online courses in my free time, so I’m constantly analyzing the teaching methods of other instructors to see what techniques are most effective for learning new skills. Many of these courses have done considerably well in terms of viewership, revenue, feedback, and learning outcomes. Over the past decade, I’ve created over a dozen successful online courses.
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